Main reasons for shopping on social media Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Mar 20, 2023
According to a Rakuten Insight survey conducted in Vietnam in February 2023, 73 percent of respondents stated they chose to shop on social media because it was convenient. Meanwhile, 17 percent said they were persuaded by advertisements on these social platforms.

Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023

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Release date

March 2023

Region

Vietnam

Survey time period

February 9 to 28, 2023

Number of respondents

2,881 respondents

Age group

16 years and older

Special properties

among people who made a purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

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Overview

6

Social commerce usage

4

Social commerce platforms

4

Social commerce products

3

Commercial live streaming

4

Consumer behavior

5

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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