Increase in online spending of consumer goods Vietnam 2022, by online platform type

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2022, the value of online spending on fast-moving consumer goods (FMCG) via e-commerce channels in Vietnam increased by 22.3 percent. By comparison, spending on FMCG via social commerce channels grew by 21 percent in the country.

Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type

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Release date

February 2023

Region

Vietnam

Survey time period

2022

Special properties

FMCG spending excluding gift, in 4 key urban cities: Ha Noi, Ho Chi Minh City, Da Nang, Can Tho

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Statistics on " Social commerce in Vietnam "

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Other statistics that may interest you Social commerce in Vietnam

Overview

5

Social media usage

4

Social commerce usage

4

Social commerce platforms

4

Social commerce products

4

Influencer marketing

4

Consumer behavior

5

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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