Main barriers to shopping on social media Vietnam 2023

Published by Statista Research Department, Nov 9, 2023
According to a Rakuten Insight survey conducted in Vietnam in February 2023, 43 percent of respondents stated they chose not to shop on social media because they did not trust products promoted by influencers or celebrities. Meanwhile, 21 percent said they disliked the constant advertisements on these social platforms.

Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023

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Release date

March 2023

Region

Vietnam

Survey time period

February 9 to 28, 2023

Number of respondents

131 respondents

Age group

16 years and older

Special properties

among people who not purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "If you have not purchased anything on social media, why not? (choose up to 3 of the most relevant answers)"

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Statistics on " Social commerce in Vietnam "

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Overview

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Social commerce products

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Influencer marketing

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Consumer behavior

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