According to a Rakuten Insight survey conducted in Vietnam in February 2023, 43 percent of respondents stated they chose not to shop on social media because they did not trust products promoted by influencers or celebrities. Meanwhile, 21 percent said they disliked the constant advertisements on these social platforms.
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023
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Rakuten Insight. (March 15, 2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023 [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight. "Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight. (2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight. "Leading Barriers to Purchasing on Social Media among Consumers in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight, Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373542/vietnam-barriers-for-social-media-shopping/ (last visited December 08, 2024)
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373542/vietnam-barriers-for-social-media-shopping/
