Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn December 2023, Facebook was the social media platform that directed the most traffic to third-party website links in Brazil, with around 39.2 percent of the referrals. Instagram followed, providing around 27.4 percent of the traffic. Other networks generated smaller shares, such as Pinterest with 18.3 percent of social media referral traffic, and YouTube with 7.3 percent of clicks.
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