During a 2021 survey carried out in Sweden, 22 percent of responding adults (16+) stated they often accepted to see ads if they were not paying for the online service. Nonetheless, 30 percent said they sometimes did.
Share of adults who accepted to see ads if they were not paying for the online service in Sweden as of November 2021
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Lunds universitet. (February 17, 2022). Share of adults who accepted to see ads if they were not paying for the online service in Sweden as of November 2021 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1309364/attitude-ad-based-services-sweden/
Lunds universitet. "Share of adults who accepted to see ads if they were not paying for the online service in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1309364/attitude-ad-based-services-sweden/
Lunds universitet. (2022). Share of adults who accepted to see ads if they were not paying for the online service in Sweden as of November 2021. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1309364/attitude-ad-based-services-sweden/
Lunds universitet. "Share of Adults Who Accepted to See Ads If They Were Not Paying for The Online Service in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309364/attitude-ad-based-services-sweden/
Lunds universitet, Share of adults who accepted to see ads if they were not paying for the online service in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309364/attitude-ad-based-services-sweden/ (last visited June 17, 2024)
Share of adults who accepted to see ads if they were not paying for the online service in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309364/attitude-ad-based-services-sweden/