Preferred location of podcast ads in Sweden 2021

Published by Statista Research Department, Mar 23, 2023
During a 2021 survey carried out in Sweden, 42 percent of responding adults (16+) stated they preferred podcast ads at the beginning of the podcast. In comparison, more than a quarter preferred podcast ads in the middle.

Preferred location of podcast ads according to consumers in Sweden as of November 2021

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Release date

February 2022

Region

Sweden

Survey time period

November 2021

Number of respondents

1,002 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "When do you prefer to hear advertisements on a podcast?"

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