Usefulness of advertising in Brazil 2022

Published by
J. G. Navarro,
Jan 5, 2023
During a 2022 survey, it was found that internet users Brazil generally found advertising useful. As many as 94 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.

Usefulness of advertising according to internet users from Brazil as of March 2022

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Sources

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Release date

May 2022

Region

Brazil

Survey time period

March 2022

Number of respondents

4,260*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Brazil accounted for 23.5 percent of this number.
Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"

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Overview

5

Ad market in Brazil

7

Traditional advertising

6

Digital advertising

7

Agencies

6

Consumer insights

8

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Topics

Advertising in BrazilAdvertising worldwideAdvertising in Latin AmericaAdvertising in MexicoAdvertising in BRIC countries
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