Instagram ad reach rate APAC 2022, by country

Published by Leander von Kameke, Aug 23, 2022
As of July 2022, Brunei had the highest Instagram ad reach rate in the Asia-Pacific region, 82 percent. Australia, New Zealand, and Malaysia followed with ad reach rates of around 55 percent each. In comparison, Instagram advertisings in Vietnam had a reach of about 14 percent among the population aged 13 years and over.

Instagram advertising reach rate in the Asia-Pacific region as of April 2022, by country or territory

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Release date

July 2022

Region

Asia, APAC

Survey time period

July 2022

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

The source states the following:
Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use midpoint of published ranges.

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Topics

Digital advertising in the Asia-Pacific regionDigital advertising in IndiaAdvertising in the Asia-Pacific regionDigital advertising in VietnamDigital advertising in Australia
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