APAC: facebook messenger ad reach rate by country 2022

As of April 2022, Vietnam had the highest Facebook Messenger ad reach in the Asia-Pacific region, 70.3 percent. Philippines followed with an ad reach rate of around 66 percent. In comparison, Facebook Messenger advertisings in Australia had a reach of 2.4 percent among the population aged 13 years and over, attributable to some Messenger ad formats currently being unavailable in the country.

Facebook messenger advertising reach rate in the Asia-Pacific region as of April 2022, by country or territory

Characteristic	Reach compared with population
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Release date

July 2022

More information

Region

Asia, APAC

Survey time period

July 2022

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

* Some Messenger ad formats are currently unavailable in Australia, which may impact reach value

The source states the following:
Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use mid point of published ranges.

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