LinkedIn ad reach rate APAC 2024, by country

Published by Leander von Kameke, Apr 22, 2024

As of January 2024, Singapore had the highest LinkedIn ad reach in the Asia-Pacific region, at 81 percent of the adult population. Australia followed with an ad reach rate of almost 72 percent. In comparison, LinkedIn advertising in Japan had a reach rate of around four percent that year.

LinkedIn advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory

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Release date

January 2024

Region

Asia, APAC

Survey time period

January 2024

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source states the following:
Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Reach figures are based on total registered LinkedIn members, so are not comparable with reach figures for other platforms.

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