Snapchat ad reach rate APAC 2024, by country

Published by Leander von Kameke, Apr 22, 2024

As of January 2024, Australia had the highest Snapchat ad reach in the Asia-Pacific region, around 30 percent of the adult population. In comparison, Snapchat ads in Japan reached about 0.6 percent of the population aged 18 years and over.

Snapchat advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory

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Sources

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Release date

January 2024

Region

Asia, APAC

Survey time period

January 2024

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source states the following:
Reach may not represent unique individuals or match the total active user base. Values may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, and changes in resident populations. Figures use the midpoint of published ranges.

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