According to a survey conducted in November 2021, 46 percent of Southeast Asian over-the-top (OTT) users chose Korean movies and TV shows among their top two content preferences when using streaming services. In contrast, local Southeast Asian video content was selected by 37 percent of the respondents.
Most popular video-on-demand (VOD) content in Southeast Asia in 2021, by market of content origin
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Trade Desk. (November 18, 2021). Most popular video-on-demand (VOD) content in Southeast Asia in 2021, by market of content origin [Graph]. In Statista. Retrieved May 18, 2024, from https://www.statista.com/statistics/1321179/sea-preferred-vod-content-by-market-of-origin/
Trade Desk. "Most popular video-on-demand (VOD) content in Southeast Asia in 2021, by market of content origin." Chart. November 18, 2021. Statista. Accessed May 18, 2024. https://www.statista.com/statistics/1321179/sea-preferred-vod-content-by-market-of-origin/
Trade Desk. (2021). Most popular video-on-demand (VOD) content in Southeast Asia in 2021, by market of content origin. Statista. Statista Inc.. Accessed: May 18, 2024. https://www.statista.com/statistics/1321179/sea-preferred-vod-content-by-market-of-origin/
Trade Desk. "Most Popular Video-on-demand (Vod) Content in Southeast Asia in 2021, by Market of Content Origin." Statista, Statista Inc., 18 Nov 2021, https://www.statista.com/statistics/1321179/sea-preferred-vod-content-by-market-of-origin/
Trade Desk, Most popular video-on-demand (VOD) content in Southeast Asia in 2021, by market of content origin Statista, https://www.statista.com/statistics/1321179/sea-preferred-vod-content-by-market-of-origin/ (last visited May 18, 2024)
Most popular video-on-demand (VOD) content in Southeast Asia in 2021, by market of content origin [Graph], Trade Desk, November 18, 2021. [Online]. Available: https://www.statista.com/statistics/1321179/sea-preferred-vod-content-by-market-of-origin/