Weekly consumption of online videos during COVID-19 in the Nordics 2020

Published by
Julia Stoll,
Aug 29, 2023
During the coronavirus outbreak, watching online videos became more popular in the Scandinavian countries. To give an example, the share of Norwegians watching online videos on a weekly basis increased from 85 percent before the COVID-19 pandemic to 89 percent during the outbreak. Finland was the only Nordic country where the consumption slightly decreased.

Share of individuals watching online videos weekly before and during the coronavirus outbreak in the Nordic countries in 2020

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Release date

June 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

September 11, 2019 to May 22, 2020

Number of respondents

21,000*

Method of interview

Online survey

Supplementary notes

The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, 2020, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."

* Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.

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