Online reviews use for home product shopping 2021

A 2021 survey revealed that nearly one-third (32 percent) of consumers worldwide used online reviews and ratings regularly to help make purchase decisions. Indonesian, Indian, and Singaporean consumers were most likely to use online reviews and ratings to help with their purchase decisions, each with 43 percent of respondents reporting so.

Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country

Characteristic	Share of respondents
Indonesia	43%
India	43%
Singapore	43%
Poland	35%
China	35%
Mexico	33%
Germany	32%
Global	32%
Sweden	32%
Hong Kong	31%
United Arab Emirates	31%
United States	31%
Australia	30%
Spain	30%
United Kingdom	29%
Italy	27%
France	17%
Denmark	14%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

February 2022

More information

Region

Worldwide

Survey time period

November 2021

Number of respondents

511 to 2,628*

Age group

18 years and older

Supplementary notes

* Sampled respondents varied in count between 511 and 2,628 for each market.

Original question: "For the following products and services, which do you regularly use online reviews and ratings provided by other consumers to help you make a purchase decision on?"

Citation formats