Change in online shopping frequency Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Aug 22, 2022
According to a survey on online shopping behavior conducted by Rakuten Insight in June 2022, 48 percent of respondents in Vietnam stated that they shopped online more during the last three months compared to the same time last year. In comparison, 20 percent of respondents claimed that they shopped less during this period.

Change in online shopping frequency during the last three months compared to the same time last year in Vietnam as of June 2022

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Release date

July 2022

Region

Vietnam

Survey time period

June 12 to 30, 2022

Number of respondents

2,963 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Did you shop more/less online during the last 3 months this year compared to the same time last year?"

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