Leading brands on YouTube worldwide 2021, by mentions
Video game distribution service Steam was the most talked about brand on YouTube worldwide in 2021, with 76.06 thousand mentions. Chinese digital retail giant AliExpress followed with 53.06 thousand mentions, while Indian e-commerce company Flipkart rounded out the top three with 49.04 thousand mentions. Three of the five most mentioned brands were related to e-commerce, and two to video games.