Video game distribution service Steam was the most talked about brand on YouTube worldwide in 2021, with 76.06 thousand mentions. Chinese digital retail giant AliExpress followed with 53.06 thousand mentions, while Indian e-commerce company Flipkart rounded out the top three with 49.04 thousand mentions. Three of the five most mentioned brands were related to e-commerce, and two to video games.
Leading brands on YouTube worldwide in 2021, by number of mentions
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Statistics on Influencer marketing worldwide
Overview
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- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing platform market size worldwide 2017-2027
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2022
- Premium Statistic Number of influencers brands work with worldwide 2022
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Effectiveness of influencers worldwide 2021, by industry
TikTok
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- Premium Statistic Number of TikTok influencers worldwide 2018-2020
- Premium Statistic Number of TikTok sponsored posts per influencer worldwide 2019-2020
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2022
Instagram
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- Basic Statistic Countries with the most Instagram users 2022
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
YouTube
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- Premium Statistic Global YouTube influencer marketing spend 2019-2020
- Premium Statistic Global distribution of YouTube influencers 2021, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2022
- Premium Statistic Average price per sponsored video YouTube 2021 worldwide, by profile size
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Fastest growing YouTube accounts worldwide 2020
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by mentions
Further related statistics
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- Leading YouTube bloggers in Russia 2022, by interactions
- Most valued creators and channels on YouTube in the U.S. & Canada 2022
- Leading Italian YouTube channels 2022, by subscribers
- Number of supernova creators on YouTube worldwide 2022
- Top YouTube influencer marketing spenders in the U.S. & Canada 2022
- YouTube video views in the U.S. 2022, by creator category
- YouTube influencers in the UK 2021, by category
- Global distribution of YouTube influencers 2021, by category
- YouTube influencers in France 2021, by category
- YouTube influencer engagement rates worldwide 2022
- YouTube influencer marketing campaign objectives in the U.S. & Canada 2022
- Most talked about brands on YouTube in the U.S. 2021, by channels
- Raid: Shadow Legends' YouTube influencer marketing spend in the U.S. & Canada 2022
- Opera GX's YouTube influencer marketing spend in the U.S. & Canada 2022
- Leading brands on YouTube worldwide 2021, by channels
- YouTube influencers worldwide in 2020, by follower count
- Leading brands on YouTube in the UK 2020, by mentions
- YouTube influencer marketing market size in Japan 2020-2027
- YouTube influencer marketing content types in the U.S. & Canada 2022
- YouTube influencer download or install videos in the U.S. & Canada 2022, by industry
- Time spent on YouTube by UK fashion & lifestyle shoppers per day 2022
Further Content: You might find this interesting as well
Influencer Marketing Hub. (August 3, 2022). Leading brands on YouTube worldwide in 2021, by number of mentions [Graph]. In Statista. Retrieved February 09, 2023, from https://www.statista.com/statistics/1342201/leading-youtube-brands-worldwide-mentions/
Influencer Marketing Hub. "Leading brands on YouTube worldwide in 2021, by number of mentions." Chart. August 3, 2022. Statista. Accessed February 09, 2023. https://www.statista.com/statistics/1342201/leading-youtube-brands-worldwide-mentions/
Influencer Marketing Hub. (2022). Leading brands on YouTube worldwide in 2021, by number of mentions. Statista. Statista Inc.. Accessed: February 09, 2023. https://www.statista.com/statistics/1342201/leading-youtube-brands-worldwide-mentions/
Influencer Marketing Hub. "Leading Brands on Youtube Worldwide in 2021, by Number of Mentions." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1342201/leading-youtube-brands-worldwide-mentions/
Influencer Marketing Hub, Leading brands on YouTube worldwide in 2021, by number of mentions Statista, https://www.statista.com/statistics/1342201/leading-youtube-brands-worldwide-mentions/ (last visited February 09, 2023)
Leading brands on YouTube worldwide in 2021, by number of mentions [Graph], Influencer Marketing Hub, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1342201/leading-youtube-brands-worldwide-mentions/