In 2022, 735.5 billion Colombian pesos were invested in social media advertising in Colombia. A year earlier, the expenditure stood at 690.5 billion pesos. Social media accounted for roughly 39 percent of the Colombian digital ad spend in 2022.
Social media advertising spending in Colombia from 2020 to 2022
(in billion Colombian pesos)
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IAB Colombia. (March 17, 2023). Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos)." Chart. March 17, 2023. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. (2023). Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos). Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social Media Advertising Spending in Colombia from 2020 to 2022 (in Billion Colombian Pesos)." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia, Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/ (last visited September 21, 2024)
Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph], IAB Colombia, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/