Institutions ad spend on newspapers in Singapore 2019-2021

Published by
Joschka Müller,
Feb 27, 2023
The expenditure on newspapers advertising of the institutions category in Singapore increased by 3.9 million U.S. dollars (+9.28 percent) in 2021. Therefore, the advertising spending in Singapore reached a peak in 2021 with 45.89 million U.S. dollars. Notably, the advertising spending continuously increased over the last years.
For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the institutions category on newspapers, the ad expenditure of the institutions category on radio was lower and on magazines it was considerably lower.

Institutions advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Singapore

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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