AI and ML marketing challenges for U.S. companies 2022

A survey carried out in July 2022 in the United States found out that 35 percent of marketing professionals that were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs said that their leading challenges were risk and governance issues. Another 31 percent of professionals working with AI and ML stated that the AI and ML technologies were too difficult to use or deploy. An additional 30 percent of U.S. marketing professionals shared that AI and ML's costs were a challenge as well.

Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022

Characteristic	Share of respondents
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Release date

September 2022

More information

Region

United States

Survey time period

July 2022

Number of respondents

183 respondents

Special properties

professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation

Method of interview

Online survey

Supplementary notes

Respondents that gave a "Don't know" answer were removed from total.

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