Top marketing challenges of AI and ML usage in U.S. companies 2022

Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022

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Release date

September 2022


United States

Survey time period

July 2022

Number of respondents

183 respondents

Special properties

professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation

Method of interview

Online survey

Supplementary notes

Respondents that gave a "Don't know" answer were removed from total.

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