Top media & advertising holdings by new business revenue worldwide 2022, by type
Omnicom was the only one whose media pitches' net revenue surpassed the creative pitches' turnover, albeit by less than two million dollars.
The source estimated that, in 2022, Publicis Group generated over 800 million U.S. dollars in new business's net revenue, of which 473.5 million dollars (or almost 60 percent) came from creative pitches. Of the four holdings displayed,