During a global 2022 survey, 84 percent of responding advertising agencies stated that there was some or high scarcity of data and analytics skills in the marketplace. Measurement abilities followed with 74 percent.
Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
World Federation of Advertisers. (July 28, 2022). Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers. "Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers. (2022). Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers. "Scarcest Skills in The Advertising Media Marketplace According to Agencies Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers, Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022 Statista, https://www.statista.com/statistics/1368472/scarce-skills-ad-media-agencies/ (last visited October 15, 2024)
Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368472/scarce-skills-ad-media-agencies/