In 2023, Dentsu, Publicis Media, and GroupM won the world's highest-spending multi-market advertising pitch, a sales presentation for chocolate and confectionery manufacturer Ferrero with media spending of one billion U.S. dollars across the globe, except for the United States, China, Hong Kong, and Taiwan. The 950-million-dollar pitch that GroupM, OMD, Starcom, Havas, and Dentsu made for Schwarz – the retailer holding behind brands like Kaufland and Lidl – placed second.
Leading multi-market advertising pitches worldwide in 2023, by media spending
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
COMvergence. (February 2, 2024). Leading multi-market advertising pitches worldwide in 2023, by media spending (in million U.S. dollars) [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/1380986/multi-market-pitches/
COMvergence. "Leading multi-market advertising pitches worldwide in 2023, by media spending (in million U.S. dollars)." Chart. February 2, 2024. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/1380986/multi-market-pitches/
COMvergence. (2024). Leading multi-market advertising pitches worldwide in 2023, by media spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/1380986/multi-market-pitches/
COMvergence. "Leading Multi-market Advertising Pitches Worldwide in 2023, by Media Spending (in Million U.S. Dollars)." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1380986/multi-market-pitches/
COMvergence, Leading multi-market advertising pitches worldwide in 2023, by media spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1380986/multi-market-pitches/ (last visited November 11, 2024)
Leading multi-market advertising pitches worldwide in 2023, by media spending (in million U.S. dollars) [Graph], COMvergence, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1380986/multi-market-pitches/