Leading multi-market advertising pitches worldwide 2023, by media spending

Published by
J. G. Navarro,
Feb 23, 2024
In 2023, Dentsu, Publicis Media, and GroupM won the world's highest-spending multi-market advertising pitch, a sales presentation for chocolate and confectionery manufacturer Ferrero with media spending of one billion U.S. dollars across the globe, except for the United States, China, Hong Kong, and Taiwan. The 950-million-dollar pitch that GroupM, OMD, Starcom, Havas, and Dentsu made for Schwarz – the retailer holding behind brands like Kaufland and Lidl – placed second.

Leading multi-market advertising pitches worldwide in 2023, by media spending (in million U.S. dollars)

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Release date

February 2024

Region

Worldwide

Survey time period

2023

Special properties

among 28 billion U.S. dollars of media spend reviewed during the year

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

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Topics

Interpublic Group of Companies (IPG)Advertising in the United StatesAdvertising in North AmericaAdvertising worldwideAdvertising consumption and perception in the U.S.
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