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Leading header-bidding technologies worldwide 2022

Published by Statista Research Department, Jun 16, 2022
Among top one million websites by traffic on the internet, 1.15 percent used Amazon Transparent Ad Marketplace for header-bidding in June 2022, making it the most popular technology used for this purpose. Prebid ranked second, used by 0.74 percent of the top one million sites. In total, 26.51 thousand or 2.7 percent of the top one million websites used header-bidding tech at that point in time.

Leading header-bidding technologies worldwide in June 2022, by usage share

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Release date

June 2022

Region

Worldwide

Survey time period

June 13, 2022

Special properties

among top one million sites by traffic

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Programmatic advertising worldwideAdvertising industry worldwideProgrammatic advertising in the UKAdvertising agencies in the United StatesMarketing technology
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