Among top one million websites by traffic on the internet, 1.15 percent used Amazon Transparent Ad Marketplace for header-bidding in June 2022, making it the most popular technology used for this purpose. Prebid ranked second, used by 0.74 percent of the top one million sites. In total, 26.51 thousand or 2.7 percent of the top one million websites used header-bidding tech at that point in time.
Leading header-bidding technologies worldwide in June 2022, by usage share
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BuiltWith. (June 16, 2022). Leading header-bidding technologies worldwide in June 2022, by usage share [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith. "Leading header-bidding technologies worldwide in June 2022, by usage share." Chart. June 16, 2022. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith. (2022). Leading header-bidding technologies worldwide in June 2022, by usage share. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith. "Leading Header-bidding Technologies Worldwide in June 2022, by Usage Share." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith, Leading header-bidding technologies worldwide in June 2022, by usage share Statista, https://www.statista.com/statistics/1227289/header-bidding-technologies/ (last visited August 15, 2022)