During a 2021 survey, 67 percent of responding adult consumers from Germany said they considered advertising in print media (newspapers and magazines) likeable or very likeable. The medium with the most likeable ads was national TV.
Likeability of advertising among consumers in Germany as of November 2021, by medium
Original question: "Ganz generell, wie sympathisch finden Sie Werbung auf diesen Kanälen?" (English: "In general, how likeable do you find advertising on these channels?")
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dieMarktforscher.org. (January 5, 2022). Likeability of advertising among consumers in Germany as of November 2021, by medium [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1373376/likeability-advertising-germany/
dieMarktforscher.org. "Likeability of advertising among consumers in Germany as of November 2021, by medium." Chart. January 5, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1373376/likeability-advertising-germany/
dieMarktforscher.org. (2022). Likeability of advertising among consumers in Germany as of November 2021, by medium. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1373376/likeability-advertising-germany/
dieMarktforscher.org. "Likeability of Advertising among Consumers in Germany as of November 2021, by Medium." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/1373376/likeability-advertising-germany/
dieMarktforscher.org, Likeability of advertising among consumers in Germany as of November 2021, by medium Statista, https://www.statista.com/statistics/1373376/likeability-advertising-germany/ (last visited September 20, 2024)
Likeability of advertising among consumers in Germany as of November 2021, by medium [Graph], dieMarktforscher.org, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/1373376/likeability-advertising-germany/