Adblock monetization strategies used by publishers in the U.S. 2022

Published by Statista Research Department, Jan 16, 2023
Among the top 100 publishers from the United States that monetized with advertising on a platform where adblocking was viable, 62 employed at least one adblock monetization strategy. Out of the 62, 60 used Acceptable Ads; one used an adblock circumvention technology.

Number of publishers using selected adblock monetization strategies in the United States as of July 2022

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Release date

July 2022

Region

United States

Survey time period

as of July 2022

Special properties

among top 100 Comscore-ranked publishers impacted by adblocking

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

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Statistics on " Ad blocking in the United States "

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Statistics on Ad blocking in the United States

Global overview

6

Demographics

5

Desktop vs. mobile

6

Consumer attitudes

4

Monetization

6

Further related statistics

14

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Topics

Ad blocking in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in CanadaDigital advertising in North America
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