Among the top 100 publishers from the United States that monetized with advertising on a platform where adblocking was viable, 56 employed at least one adblock monetization strategy. Out of the 56, 49 used Acceptable Ads; four percent used an adblock circumvention technology.
Number of publishers using selected Adblock monetization strategies in the United States as of November 2019
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Blockthrough. (February 6, 2020). Number of publishers using selected Adblock monetization strategies in the United States as of November 2019 [Graph]. In Statista. Retrieved April 17, 2021, from https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Blockthrough. "Number of publishers using selected Adblock monetization strategies in the United States as of November 2019." Chart. February 6, 2020. Statista. Accessed April 17, 2021. https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Blockthrough. (2020). Number of publishers using selected Adblock monetization strategies in the United States as of November 2019. Statista. Statista Inc.. Accessed: April 17, 2021. https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Blockthrough. "Number of Publishers Using Selected Adblock Monetization Strategies in The United States as of November 2019." Statista, Statista Inc., 6 Feb 2020, https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Blockthrough, Number of publishers using selected Adblock monetization strategies in the United States as of November 2019 Statista, https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/ (last visited April 17, 2021)