Among the top 100 publishers from the United States that monetized with advertising on a platform where adblocking was viable, 62 employed at least one adblock monetization strategy. Out of the 62, 60 used Acceptable Ads; one used an adblock circumvention technology.
Number of publishers using selected adblock monetization strategies in the United States as of July 2022
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Statistics on Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2019
- Premium Statistic Number of desktop adblock users worldwide 2013-2021
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
14
- Detected use of ad blockers in Sweden 2020, by device
- Share of individuals paying for ad blockers in Germany 2020
- Ad blocking cost in the U.S. 2016-2020
- Detected use of ad blockers in Germany 2020, by device
- Detected use of ad blockers in Denmark 2020, by device
- Reasons for whitelisting websites from ad blocking in Sweden 2020
- Ad blocker users in Germany 2020, by age group
- Ad blocker usage in Finland 2020, by device
- Demand for ad blocking software worldwide 2021, by region
- Ad blocker usage in the United Kingdom (UK) 2016-2020
- Ad blocker usage in Germany 2018-2020
- Share of Hungarians using ad blockers 2022, by age
- Ad block user share in Hungary 2016-2018
- Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
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Statistics
- Detected use of ad blockers in Sweden 2020, by device
- Share of individuals paying for ad blockers in Germany 2020
- Ad blocking cost in the U.S. 2016-2020
- Detected use of ad blockers in Germany 2020, by device
- Detected use of ad blockers in Denmark 2020, by device
- Reasons for whitelisting websites from ad blocking in Sweden 2020
- Ad blocker users in Germany 2020, by age group
- Ad blocker usage in Finland 2020, by device
- Demand for ad blocking software worldwide 2021, by region
- Ad blocker usage in the United Kingdom (UK) 2016-2020
- Ad blocker usage in Germany 2018-2020
- Share of Hungarians using ad blockers 2022, by age
- Ad block user share in Hungary 2016-2018
- Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
Website (admonsters.com). (July 14, 2022). Number of publishers using selected adblock monetization strategies in the United States as of July 2022 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Website (admonsters.com). "Number of publishers using selected adblock monetization strategies in the United States as of July 2022." Chart. July 14, 2022. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Website (admonsters.com). (2022). Number of publishers using selected adblock monetization strategies in the United States as of July 2022. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Website (admonsters.com). "Number of Publishers Using Selected Adblock Monetization Strategies in The United States as of July 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/
Website (admonsters.com), Number of publishers using selected adblock monetization strategies in the United States as of July 2022 Statista, https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/ (last visited May 28, 2023)
Number of publishers using selected adblock monetization strategies in the United States as of July 2022 [Graph], Website (admonsters.com), July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1215454/adblock-monetization-strategies-usa/