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Adblock monetization strategies used by publishers in the U.S. 2019

Published by Statista Research Department, Mar 9, 2021
Among the top 100 publishers from the United States that monetized with advertising on a platform where adblocking was viable, 56 employed at least one adblock monetization strategy. Out of the 56, 49 used Acceptable Ads; four percent used an adblock circumvention technology.

Number of publishers using selected Adblock monetization strategies in the United States as of November 2019

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Sources

Release date

February 2020

Region

United States

Survey time period

November 2019

Special properties

among top 100 Comscore-ranked publishers impacted by adblocking

Supplementary notes

Figures have been rounded.

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Ad blocking in the U.S.Advertising industry in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in Canada
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