The share of private marketplace transactions in programmatic advertising spending in Europe increased from 13.6 percent in 2016 to 39.6 percent in 2022. The share of open exchange transactions decreased from 86.4 percent to 60.5 percent.
Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type
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United Kingdom
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Germany
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France
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Marketer insights
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Further related statistics
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- Online ad spend growth in CEE 2000-2024
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Statistics
- Online ad spend growth in CEE 2000-2024
- Programmatic advertising spending in the Netherlands 2016-2020
- Programmatic advertising spending in Peru 2021-2022
- Puerto Rico: programmatic ad spend 2016-2021
- Programmatic ad spend in Ecuador 2017-2026
- Ecuador: programmatic ad CPM 2018
- Ad spend in Italy 2019-2020, by medium
- Colombia: programmatic share in display ad spend 2016-2021
- Ecuador: programmatic share in display ad spend 2012-2021
- Puerto Rico: programmatic ad spend 2016-2021, by deal
- Argentina: programmatic ad CPM 2018
- Ecuador: programmatic ad CTR 2018
- Favorite ads from which consumers learn about online products in Poland 2020
- Cinema advertising spending in Israel 2008-2015
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IAB Europe. (February 9, 2023). Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type [Graph]. In Statista. Retrieved June 04, 2023, from https://www.statista.com/statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe. "Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type." Chart. February 9, 2023. Statista. Accessed June 04, 2023. https://www.statista.com/statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe. (2023). Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type. Statista. Statista Inc.. Accessed: June 04, 2023. https://www.statista.com/statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe. "Distribution of Programmatic Advertising Spending in Europe from 2016 to 2022, by Marketplace Type." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1177276/digital-ad-spend-share-transaction-type-europe/
IAB Europe, Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type Statista, https://www.statista.com/statistics/1177276/digital-ad-spend-share-transaction-type-europe/ (last visited June 04, 2023)
Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type [Graph], IAB Europe, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1177276/digital-ad-spend-share-transaction-type-europe/