Programmatic ad spend in Europe 2016-2022, by marketplace type

Published by Statista Research Department, Mar 23, 2023
The share of private marketplace transactions in programmatic advertising spending in Europe increased from 13.6 percent in 2016 to 39.6 percent in 2022. The share of open exchange transactions decreased from 86.4 percent to 60.5 percent.

Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type

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Release date

February 2023

Region

Europe

Survey time period

2016 to 2022

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Overview

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Regional data

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United Kingdom

8

Germany

6

France

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Marketer insights

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Further related statistics

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Topics

Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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