Role of advertising according to consumers in Germany 2023

Published by Statista Research Department, Nov 1, 2023
During a survey carried out in summer 2023 in Germany, 21 percent of responding consumers stated that the current role of advertising was providing inspiration for unplanned purchases. On the hand, only seven percent of respodents believed advertising would keep this role in the future.

Role of advertising according to consumers in Germany as of July 2023

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Release date

September 2023

Region

Germany

Survey time period

July 26 to 28, 2023

Number of respondents

>5,000 consumers

Method of interview

Online survey

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