Usage of personal consumer data India FY 2022, by purpose

Published by
Tanushree Basuroy,
Dec 19, 2023
In response to a survey on leveraging consumer data for marketing, 80 percent of the respondents comprising industry and marketing professionals, reported using personal level consumer data for marketing purposes as of financial year 2022. Insights and surveys were the next most reported purpose for the usage of personal consumer data by organizations.

Usage of personal consumer data in India in financial year 2022, by purpose

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Release date

November 2022

Region

India

Survey time period

May to July 2022

Number of respondents

170+

Special properties

CEOs and CMOs questioned across various sectors in India

Method of interview

Questionnaire

Supplementary notes

Original question: "What do you use personal level data for?"
In India, the financial year starts on April 1 and ends on March 31. For example, the financial year of 2023 starts on April 1st, 2022 and ends on March 31st, 2023.

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