According to a March 2021 survey among internet users in the United States, 50 percent of respondents said that when brands utilize their data in advertising, it helps them discover more things that are of interest to them. More than four out of 10 respondents, on the other hand, said that brands using their data in advertising often feels invasive.
Attitudes of internet users towards brands using their data in advertising and marketing in the United States as of March 2021
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eMarketer. (July 22, 2021). Attitudes of internet users towards brands using their data in advertising and marketing in the United States as of March 2021 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
eMarketer. "Attitudes of internet users towards brands using their data in advertising and marketing in the United States as of March 2021." Chart. July 22, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
eMarketer. (2021). Attitudes of internet users towards brands using their data in advertising and marketing in the United States as of March 2021. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
eMarketer. "Attitudes of Internet Users towards Brands Using Their Data in Advertising and Marketing in The United States as of March 2021." Statista, Statista Inc., 22 Jul 2021, https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
eMarketer, Attitudes of internet users towards brands using their data in advertising and marketing in the United States as of March 2021 Statista, https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/ (last visited June 25, 2022)
