Share of onliners willing to give data for a customized experience in the U.S. 2022

Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022

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Release date

July 2022

Region

United States

Survey time period

April and May 2022

Number of respondents

~1,000*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2022.

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