Attitudes to ad data ethics in the UK & the U.S. 2022

Published by Statista Research Department, Aug 17, 2023
During a 2022 survey carried out in the United Kingdom and in the United States, 74 percent of respondents stated they were concerned about brands being able to view and track their online behavior to target them with advertising. Slightly ore than a quarter said that they completely understood how their personal data is used by brands and companies to target them with advertising online.

Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022

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Release date

July 2022

Region

United Kingdom, United States

Survey time period

May 31 and June 1, 2022

Number of respondents

3,024*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* UK: n=1,015, U.S.: n=2,009

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