Technologies marketing professionals were planning to adopt or retire worldwide 2023

Published by Statista Research Department, Feb 28, 2023
During a September 2022 survey, 40 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they were planning to adopt a marketing automation platform in the following six to 12 months, whereas 20 percent stated they were planning to retire that technology.

Technologies marketing professionals were planning to adopt or retire worldwide in 2023

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Release date

October 2022

Region

Worldwide

Survey time period

September 2022

Number of respondents

>1,400

Special properties

among industry professionals, marketers, and publishers

Method of interview

Online survey

Supplementary notes

The survey was carried out in the following countries: Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States.

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Overview

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Regional data

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Channel spending

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Marketer perspective

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Consumer perspective

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Challenges

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