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TikTok: distribution of global audiences 2023 by gender

Published by L. Ceci, Feb 6, 2023
As of January 2023, approximately 54 percent of TikTok global users were women. By comparison, male users on the popular social video platform were approximately 46 percent of the total. In 2022, TikTok was the most popular mobile app worldwide, with approximately 670 million downloads from global users during the year.

Distribution of TikTok users worldwide as of January 2023, by gender

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Sources

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Release date

January 2023

Region

Worldwide

Survey time period

January 2023

Supplementary notes

Data are not available for all locations, figures based on available location only.
ByteDance advertising resources only publish gender data for "female" and "male."

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Statistics on TikTok

Overview

6

Performance

8

Usage and demographics

7

Creators and content

7

Community guidelines enforcement

6

Douyin usage in China

6

Marketing and advertising

5

Spotlight: ByteDance brand

5

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Topics

TikTokMobile app usageInstagramMobile social media worldwideSocial sharing
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