As of February 2023, TikTok users in the United States spent 32 percent of the time they dedicated to social media engagement with the popular short-video platform. Meta-owned Facebook and Instagram commanded 20 percent of the online social time of TikTok users in the U.S., respectively. In comparison, the YouTube mobile app kept users engaged for 15 percent of all the time they chose to dedicate to social media.
Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Apptopia. (March 23, 2023). Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1377051/us-tiktok-users-time-spent-social-media-apps/
Apptopia. "Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023." Chart. March 23, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1377051/us-tiktok-users-time-spent-social-media-apps/
Apptopia. (2023). Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1377051/us-tiktok-users-time-spent-social-media-apps/
Apptopia. "Share of Time Spent among Tiktok Users in The United States Engaging with Social Media Apps as of February 2023." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1377051/us-tiktok-users-time-spent-social-media-apps/
Apptopia, Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023 Statista, https://www.statista.com/statistics/1377051/us-tiktok-users-time-spent-social-media-apps/ (last visited October 31, 2024)
Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023 [Graph], Apptopia, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1377051/us-tiktok-users-time-spent-social-media-apps/