TikTok: number of monthly postings 2022-2023, by account type

Published by L. Ceci, Mar 17, 2023
From August 2022 to January 2023, personal TikTok accounts tend to post more per month than business accounts. The average number of TikTok videos posted by personal accounts was over 16 per month. In comparison, business accounts on TikTok posted on average approximately 13.4 videos per month.

Average number of videos posted on social video app TikTok from August 2022 to January 2023, by account type

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Release date

March 2023

Region

Worldwide

Survey time period

August 1, 2022 to January 31, 2023

Supplementary notes

The source analyzed "17,936 business accounts and 30,655 personal accounts (from creators and personal brands) of different sizes."
The study analyzed a total of 49,591 accounts and over 1.9 million videos.

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