TikTok: number of monthly postings 2023, by account type

Published by Laura Ceci, Sep 10, 2024
From March 2023 to August 2023, personal TikTok accounts tend to post more per month than business accounts. The average number of TikTok videos posted by personal accounts was almost 17 per month. In comparison, business accounts on TikTok posted on average approximately 14 videos per month.

Average number of videos posted on social video app TikTok from March 2023 to August 2023, by account type

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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