During the third quarter of 2022, the social video platform TikTok removed over 5.4 million ads due to account actions. This represents an increase of approximately five percent compared to the previous quarter. Additionally, during the last measured quarter, the platform conducted an additional 2.3 million ads removals. TikTok reported that the increase in ads removals was due to a change in the platform's ad violation enforcement policy.
Number of adverts removed on TikTok from 1st quarter 2021 to 3rd quarter 2022
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Statistics on TikTok marketing
Market overview
8
- Basic Statistic Key financial figures of ByteDance 2021
- Premium Statistic Revenue breakdown of ByteDance 2021, by segment
- Premium Statistic Estimated global ad revenue of ByteDance 2022, by platform
- Premium Statistic Digital video ad spend worldwide 2022-2027, by social network
- Premium Statistic TikTok ad revenue worldwide 2020-2026
- Premium Statistic TikTok Google Play revenue in leading markets Q2 2022
- Premium Statistic TikTok iOS revenue in leading markets Q2 2022
- Premium Statistic TikTok/Douyin: brand value 2021-2022
TikTok's usage for marketing purposes
8
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Social media platforms with highest ROI worldwide 2021
- Premium Statistic Use of social media ads among marketers worldwide 2022, by platform
- Premium Statistic Video platforms used for marketing purposes worldwide 2022
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Basic Statistic TikTok: ads removed 2021-2022
Creators/influencers
7
- Premium Statistic Most-followed TikTok accounts worldwide 2022
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Number of supernova creators on TikTok worldwide 2022
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic Most-followed English-language TikTok creators worldwide 2022
- Premium Statistic Most-followed virtual creators on TikTok worldwide 2022
Metrics
5
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Engagement rates of virtual creators on TikTok worldwide 2022
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
Competitors
8
- Premium Statistic Largest media companies worldwide 2021
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
- Premium Statistic Growth of social media ad revenue worldwide 2022, by platform
- Premium Statistic Most valuable media brands 2022
- Premium Statistic Fastest growing media brands 2022
- Premium Statistic Highest valued unicorn companies worldwide 2022
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Premium Statistic Social networks offering the best social commerce experience worldwide 2022
Audience and user behavior
7
- Basic Statistic TikTok: number of global users 2020-2025
- Premium Statistic Countries with the most TikTok users 2022
- Premium Statistic TikTok: distribution of global audiences 2022, by age and gender
- Premium Statistic TikTok user engagement in selected markets 2020-2021
- Premium Statistic TikTok shopping behavior worldwide 2022
- Premium Statistic Mobile AR active users worldwide 2021, by platform
- Basic Statistic Daily social media apps global engagement Q2 2022
Further related statistics
21
- TikTok: content removal requests from government bodies H2 2021, by country
- Distribution of videos removed from TikTok worldwide Q3 2022, by reason
- TikTok: account removed 2020-2022, by reason
- TikTok: videos removed 2020-2022
- TikTok: fake engagement prevented 2021-2022
- TikTok: fake engagement removed 2021-2022
- TikTok: videos removed by automation 2020-2022
- TikTok: accounts removed 2020-2022
- Mexico: number of TikTok videos removed as of Q1 2022
- Brazil: number of TikTok videos removed as of Q1 2022
- TikTok: number of videos removed by country Q3 2022
- Reddit: official requests for content removal and compliance rate 2021, by country
- Government requests for content removal from Facebook India 2016-2021
- LinkedIn: government requests for content removal 2022
- Government requests for content removal from TikTok India 2020
- Leading TikTok influencers Philippines 2023
- TikTok net advertising revenue worldwide 2020-2024
- Global TikTok iOS MAU 2019-2022
- Global TikTok iOS DAU 2019-2022
- Twitter: total number of data removal requests as of H1 2021
- Twitter: data removal requests from countries and institutions H2 2021
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TikTok. (December 19, 2022). Number of adverts removed on TikTok from 1st quarter 2021 to 3rd quarter 2022 [Graph]. In Statista. Retrieved January 26, 2023, from https://www.statista.com/statistics/1318302/tiktok-ads-removed/
TikTok. "Number of adverts removed on TikTok from 1st quarter 2021 to 3rd quarter 2022." Chart. December 19, 2022. Statista. Accessed January 26, 2023. https://www.statista.com/statistics/1318302/tiktok-ads-removed/
TikTok. (2022). Number of adverts removed on TikTok from 1st quarter 2021 to 3rd quarter 2022. Statista. Statista Inc.. Accessed: January 26, 2023. https://www.statista.com/statistics/1318302/tiktok-ads-removed/
TikTok. "Number of Adverts Removed on Tiktok from 1st Quarter 2021 to 3rd Quarter 2022." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/1318302/tiktok-ads-removed/
TikTok, Number of adverts removed on TikTok from 1st quarter 2021 to 3rd quarter 2022 Statista, https://www.statista.com/statistics/1318302/tiktok-ads-removed/ (last visited January 26, 2023)
Number of adverts removed on TikTok from 1st quarter 2021 to 3rd quarter 2022 [Graph], TikTok, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/1318302/tiktok-ads-removed/