TikTok ads removed 2023

During the fourth quarter of 2023, the social video platform TikTok removed approximately 4.9 million ads due to account actions. In the last measured quarter, the platform conducted an additional 1.4 million ads removals.

Number of adverts removed on TikTok from 1st quarter 2021 to 4th quarter 2023

Characteristic	Ads removed due to account actions	Ads removals
Q4 2023	4,920,621	1,487,737
Q3 2023	6,496,665	1,306,249
Q2 2023	7,942,008	962,574
Q1 2023	2,993,546	870,815
Q4 2022	4,953,815	1,635,296
Q3 2022	5,414,459	2,294,262
Q2 2022	5,148,050	4,221,562
Q1 2022	8,715,899	5,845,827
Q4 2021	2,938,621	3,181,858
Q3 2021	2,976,025	339,630
Q2 2021	516,006	1,829,219
Q1 2021	605,253	1,921,900

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Release date

February 2024

More information

Region

Worldwide

Survey time period

Q1 2021 to Q4 2023

Supplementary notes

According to the source, the number of ad removals increased in 2022 due to changes in the platform's ad violation policies. Single ads, as well as entire accounts, were scrutinized, with content being removed singularly or in bulk.

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