TikTok ads removed 2022

During the third quarter of 2022, the social video platform TikTok removed over 5.4 million ads due to account actions. This represents an increase of approximately five percent compared to the previous quarter. Additionally, during the last measured quarter, the platform conducted an additional 2.3 million ads removals. TikTok reported that the increase in ads removals was due to a change in the platform's ad violation enforcement policy.

Number of adverts removed on TikTok from 1st quarter 2021 to 3rd quarter 2022

Characteristic	Ads removed due to account actions	Ads removals
Q3 2022	5,414,459	2,294,262
Q2 2022	5,148,050	4,221,562
Q1 2022	8,715,899	5,845,827
Q4 2021	2,938,621	3,181,858
Q3 2021	2,976,025	339,630
Q2 2021	516,006	1,829,219
Q1 2021	605,253	1,921,900

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Release date

December 2022

More information

Region

Worldwide

Survey time period

Q1 2021 to Q3 2022

Supplementary notes

According to the source, the number of ad removals increased in 2022 due to changes in the platform's ad violation policies. Single ads, as well as entire accounts, were scrutinized, with content being removed singularly or in bulk.

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