Among pages with desktop display ad impressions worldwide, content related to violence was registered on 9.2 percent of pages presenting content posing a threat to brands in the second half of 2022. This was the largest brand safety threat in that period of time. Content aimed at adults only was the second largest, with 17 percent of such pages.
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Programmatic advertising worldwide
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Programmatic ad spend growth worldwide 2018-2028
- Premium Statistic Digital ad spend worldwide 2020-2029, by purchase method
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Key data on bid shading worldwide 2023
- Basic Statistic Advertising revenue of misinformation publishers worldwide 2021
- Premium Statistic Ad revenue of pirate digital media worldwide 2020-2021, by platform
Regional data
4
- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
- Premium Statistic Programmatic ad spend worldwide 2021, by region
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic ad spend CAGR worldwide 2018-2026, by region
Leading markets
7
- Premium Statistic Leading programmatic markets worldwide 2022, by growth rate
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Largest programmatic markets in Africa 2021
- Premium Statistic Largest programmatic markets in Asia-Pacific 2021
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad spend in North America 2021, by country
- Premium Statistic Largest programmatic markets in Latin America 2021
Players
8
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Leading header-bidding technologies worldwide 2023
- Premium Statistic Criteo revenue 2019-2023
- Premium Statistic HubSpot, Inc.'s revenue worldwide 2010-2023, by type
- Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
- Basic Statistic Magnite revenue 2016-2023
- Premium Statistic Mobivsta ad tech revenue 2021-2023, by subsidiary
- Premium Statistic Teads revenue 2016-2023
Marketer insights
6
- Premium Statistic Planned changes in programmatic ad spending worldwide 2023
- Premium Statistic Top programmatic advertising challenges worldwide 2022
- Premium Statistic Digital media monetization tactics used by retailers worldwide 2023
- Premium Statistic Top ways for using AI in marketing worldwide 2021-2022
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Marketing areas in which X (formerly Twitter) lacks effectivity 2023
Skill importance
4
- Premium Statistic Scarcest skills in the advertising media marketplace in agencies 2022
- Premium Statistic Skills and capabilities for the future in the advertising media for agencies 2022
- Premium Statistic Scarcest skills in the advertising media marketplace in advertisers 2022
- Premium Statistic Skills and capabilities for the future in the advertising media for advertisers 2022
Further Content: You might find this interesting as well
Integral Ad Science. (May 31, 2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device [Graph]. In Statista. Retrieved May 30, 2024, from https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. "Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device." Chart. May 31, 2023. Statista. Accessed May 30, 2024. https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. (2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device. Statista. Statista Inc.. Accessed: May 30, 2024. https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science. "Programmatic Advertising Brand Risk Rate Worldwide in 2nd Half 2022, by Category and Device." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1463849/brand-risk-rate-category/
Integral Ad Science, Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device Statista, https://www.statista.com/statistics/1463849/brand-risk-rate-category/ (last visited May 30, 2024)
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1463849/brand-risk-rate-category/