Dollar sales of the leading licorice brands in the U.S. 2018

This statistic shows the dollar sales of the leading licorice brands in the United States in 2018. For the 52 weeks ended on June 17, 2018, Twizzies was the best-selling licorice brands in the U.S., with sales amounting to about 218.4 million U.S. dollars.

Licorice Candy

Licorice candy is a sugar candy which is flavored with the extract of the licorice plant’s roots. They are most commonly manufactured as chewy chains, strings or tubes. The main ingredients of licorice candy are licorice extract, sugar and a binder.

Traditional licorice candy is black, but there are many different varieties of colorings and flavorings which are used to manufacture a large assortment of licorice candy. Often selected flavors include strawberry, cherry and chocolate.

The licorice candy market in the United States is dominated by two brands: Twizzlers, which is owned by the Hershey Company, and Red Vines, which is owned by the American Licorice Company. The Hershey Company was the undisputable market leader of the U.S. licorice market in 2013. The company is based in Hershey, PA, United States and rated among the leading North American producer of chocolate products and non-chocolate confectionery.

Sales of the leading licorice brands in the United States in 2018

Sales in million U.S. dollars
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Release date

August 2018


United States

Survey time period

52 weeks ending June 17, 2018

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Statistics on "The Hershey Company "

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