Amount of time listeners have used music streaming service Pandora from 2008 to 2016 (in billion hours)

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Listener hours in billions
Feb 2008 to Jan 20090.9
Feb 2009 to Jan 20101.8
Feb 2010 to Jan 20113.8
Feb 2011 to Jan 20128.23
Feb 2012 to Jan 201314.01
Feb to Dec 2013*15.31
Jan to Dec 201420.03
Jan to Dec 201521.11
Jan to Dec 201621.96
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About This Statistic

The statistic contains data on the collective time Pandora's users spent using its services in the fiscal periods from February 2008 to December 2016. In the fiscal year ending in December 2014, users listened to an aggregate amount of 20.03 billion hours of streamed music via Pandora. In 2015, the service was most popular among users aged 35 to 44 and 18 to 24.

Pandora and the global online music streaming industry

Pandora is the leading online radio company in the United States. In June 2014, Pandora averaged 2.14 million sessions. In comparison, Pandora’s nearest rival Clear Channel Radio had an average of 340.18 thousand active sessions. The amount of time that users spend listening to Pandora has rapidly increased Pandora’s overall share of United States radio listening time. As of May 2014, the total listening time reached 9.13 percent of the nation’s radio listening share.
Another contributing factor to Pandora’s success in the recent past was the increase in the amount of time consumers in the U.S. spent listening to online radio. In 2008, people spent an average of 373 minutes per week listening to online radio, an amount which had doubled to 799 minutes per week by 2014.
Globally, people living in Italy spent more time listening to online radio services than any other country in 2013, with 35 percent of respondents claiming to have listened to online radio at least once a week. In the United States, 28 percent reported listening to online radio weekly. Online radio allows users to listen to music on a wide variety of digital devices, making it easily accessible. Advertising expenditure, alongside generated revenues in online radio is expected to increase beyond 2014. However, the future holds uncertainty for the industry as the threat of increasing licensing costs could create a challenging climate for businesses such as Pandora and other similar streaming services.

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