Facebook: U.S. digital display ad revenue share 2017

This graph shows Facebook's net display advertising revenue in the United States as a share of total digital display ad revenue in the United States in 2016 as well as a forecast until 2019. In 2016, Facebook's share in total U.S. digital display ad revenue was 35.4 percent.

Net digital display ad revenues of Facebook as percentage of total digital display ad revenues in the United States from 2016 to 2019

Characteristic	Percentage of net revenues
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Release date

March 2017

More information

Region

United States

Survey time period

2016

Supplementary notes

* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).

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