Super bowl: actions taken by U.S. adults after watching the ads 2011

This graph depicts the actions taken by U.S. adults with regard to any of the advertised brands during the Super Bowl in 2011. 4 percent of the survey respondents said that they followed a brand on Twitter after watching the brand advertisement during Super Bowl XLV.

Actions taken with regard to any of the brands you've seen advertised during the Super Bowl XLV in 2011?*

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Source

Release date

March 2011

Region

United States

Survey time period

Febuary 9 and 11, 2011

Number of respondents

2,469 respondents

Age group

18 years and older

Special properties

Survey participants that recall any Super Bowl ads

Supplementary notes

* During the survey, this question was posed as follows: "Which of the following actions, if any, have you taken or do you intend to take with regard to any of the brands you've seen advertised during the Super Bowl?" followed by the possible answers.

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Statistics on "Super Bowl"

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