Digital advertising spending in the United Kingdom (UK) 2007-2020

This statistic displays digital ad spending in the United Kingdom from 2007 to 2019, with a forecast to 2020. The figures refer to digital ad net spending excluding production costs and agency commissions and including internet classifieds. Digital advertising expenditures increased by almost ten billion British pounds over the nine-year-period between 2010 and 2019, from 4.1 billion British pounds to 14 billion British pounds. Digital ad spending is expected to increase even further to roughly 15.6 billion British pounds in 2020.
Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email.

Digital advertising spending in the United Kingdom (UK) from 2007 to 2020

Spending in million GBP
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Release date

December 2019


United Kingdom

Survey time period

2007 to 2020

Supplementary notes

* Forecast.
** Net spending.
The source indicates, "Production costs: out except for cinema, Agency commission: out, Discounts from ratecard: after, Newspaper classified: in, Internet classified: in."

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Statistics on "Digital advertising in the United Kingdom (UK)"

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