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Digital advertising spending in the United Kingdom (UK) from 2007 to 2018 (in million GBP)

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Digital advertising spending in the United Kingdom (UK) 2007-2018 This statistic displays digital ad spending in the United Kingdom from 2007 to 2016, with a forecast to 2018. The figures refer to digital ad net spending excluding production costs and agency commissions and including internet classifieds. Digital advertising expenditures increased by over six billion British pounds over the nine-year-period between 2007 and 2016, from 2.81 billion British pounds to 9.5 billion British pounds. Digital ad spendings are expected to increase even further to roughly 11.9 billion British pounds in 2018. Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email.
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Spending in million GBP
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Spending in million GBP
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Description Source More information
This statistic displays digital ad spending in the United Kingdom from 2007 to 2016, with a forecast to 2018. The figures refer to digital ad net spending excluding production costs and agency commissions and including internet classifieds. Digital advertising expenditures increased by over six billion British pounds over the nine-year-period between 2007 and 2016, from 2.81 billion British pounds to 9.5 billion British pounds. Digital ad spendings are expected to increase even further to roughly 11.9 billion British pounds in 2018. Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email.
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Release date
December 2017
Region
United Kingdom
Survey time period
2007 to 2016
Supplementary notes
* Forecast.
** Net spending.
The source indicates, "Production costs: out except for cinema, Agency commission: out, Discounts from ratecard: after, Newspaper classified: in, Internet classified: in."

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