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Parallel device usage during holiday shopping in the U.S. in 2012

The statistic depicts the results of a survey conducted among U.S. consumers about their usage of multiple devices during holiday shopping. During the survey, it was found that 55 percent of holiday shoppers who were likely to use a smartphone or tablet during holiday shopping were planning on using their smartphone simultaneously with their computer.

Which of these device combinations will you use at the same time to do your holiday shopping?

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Release date

October 2012


United States

Survey time period

August 20, 2012 to August 27, 2012

Number of respondents

1,500 respondents

Age group

8-19 years

Special properties

Holiday shoppers who are likely to use smartphone or tablet for holiday shopping

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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