Projected share of online Black Friday spending in the United States 2017

Projected share of online Black Friday spending according to consumers in the United States as of October 2017

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Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: What percentage of your total Black Friday budget do you expect to spend online?

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