Under Armour: marketing spending 2012-2019

The timeline presents data on Under Armour's marketing spending from 2012 to 2019. The sportswear company invested about 579 million U.S. dollars in marketing activities in 2019.

Under Armour - additional information

Under Armour is an American company, which sells sportswear and casual apparel, and since 2006 it has added footwear to the mix. As of 2019, apparel composed about 66 percent of the company’s net sales with footwear gaining an increasing share of sales, at 21 percent. The company’s net sales have been steadily increasing over the last few years, reaching 5.27 billion U.S. dollars in 2019. This increase is in line with the fact that the company is spending increasing amounts of money on marketing. In 2012, the company spent 205 million U.S. dollars on marketing, and by 2019 the amount of marketing expenses had more than doubled, making up 579 million U.S. dollars. The company is expanding and adding more employees. As the breadth of the brand is expanding, the company is becoming increasingly more valuable, although it remains far behind market leaders such as Nike, it is not far behind another well known rival, namely Adidas.
The company is trying to boost sales and purchases made by women. A highly successful campaign, “I Will What I Want”, targeted women and was done by Droga5, one of the world’s leading advertising agencies. In 2014, women’s awareness of the brand was ranked eighth compared to other sporting goods brands.

Under Armour's marketing spending from 2012 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2020



Survey time period

2012 to 2019

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Sports brands"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.