Factors increasing online TV viewership in the U.S. as of October 2012

The statistic presents information on the factors which would increase online TV viewership in the United States, as described by respodents during a survey carried out in October 2012. During the survey, 17 percent of respondents stated that learning how to access online TV would increase their online TV viewership.

Which of the following would encourage you to watch more online or streaming television programming?

Share of respondents
More or better free online/ streaming options31%
Availability of programming which I cannot currently access in that way20%
Not having to watch on a computer screen19%
Availability of a fast enough internet connection17%
Ease to access/ learning how to access17%
Better access to the equipment I would need10%
Not applicable - I have been watching mostly or entirely streaming/ online for over a year3%
None of the above38%
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Release date

November 2012


United States

Survey time period

October 10 and 15, 2012

Age group

18 years and older

Special properties

base: all U.S. adults who are not watching more online or streaming TV programming than a year ago.

Method of interview

Online survey

Supplementary notes

Multiple answers were permitted.

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Statistics on "Streaming in the U.S."

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