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Average Facebook fan value of selected brands 2013

This statistic provides information on the value of a U.S. Facebook fan for selected brands as of February 2013. During a survey, it was found that for fashion retailer Zara, a fan located in the United States was worth 405.54 U.S. dollars.

Average Facebook fan value of selected brands as of February 2013

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Sources

Release date

April 2013

Region

United States

Survey time period

Late January and early February 2013

Number of respondents

2,000 respondents

Special properties

Users who have added brands to their Facebook likes

Method of interview

Online panel

Supplementary notes

Results are based on corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the figure.
The source does not provide information on the respondents' age.

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