Leading brands on Facebook from India 2019, by number of fans

With over 19.24 million likes on its Facebook page, Vodafone Zoozoos India was the most popular Facebook brand in the country as of April 2019, followed by State Bank of India with about 18 million likes. Overall, telecom providers in the country seemed to be popular on the social network, owing to digital advertising that had high engagement levels.

Digital India

As of 2017, India’s internet penetration rate was around 34.4 percent and it was estimated that by 2023 there will be over 666 million internet users in the country. From the overall internet usage, social media sites like Facebook and WhatsApp were the most popular. In fact, India had over 281 million Facebooks users as of 2018 and it was expected to reach over 444 million by 2023.

Social media in the mix

Facebook certainly holds a top position in today’s brand marketing mix in the country with a market share of over 86 percent as of 2018. The power of social media lies in its ability to reach out to and closely engage with a large number of people, all at a very low cost. Evidently, advertisers are cashing in on this digital tide by keeping their social media pages flush with activity- case in point being the Vodafone Zoozoos page.

Most popular brands on Facebook from India as of July 2019, by number of fans

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Source

Release date

July 2019

Region

India

Survey time period

July 2019

Special properties

total fans, not fans from chosen country

Supplementary notes

Values have been rounded.

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Statistics on "Social media usage in India "

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