With almost 18 million likes on its Facebook page, State Bank of India was the most popular Facebook brand in the country as of December 2020, followed by Hyundai India with a little over 12 million likes. Overall, telecom providers in the country seemed to be popular on the social network, along with retail, owing to digital advertising that had high engagement levels.
Facebook certainly holds a top position in today’s brand marketing mix in the country with a market share of over 86 percent. The power of social media lies in its ability to reach out to and closely engage with a large number of people, all at a very low cost. Evidently, advertisers are cashing in on this digital tide by keeping their social media pages flush with activity.
Most popular brands on Facebook from India as of December 2020, by number of fans
(in millions)
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Socialbakers. (December 8, 2020). Most popular brands on Facebook from India as of December 2020, by number of fans (in millions) [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/257278/most-popular-brands-on-facebook-in-india-by-number-of-fans/
Socialbakers. "Most popular brands on Facebook from India as of December 2020, by number of fans (in millions)." Chart. December 8, 2020. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/257278/most-popular-brands-on-facebook-in-india-by-number-of-fans/
Socialbakers. (2020). Most popular brands on Facebook from India as of December 2020, by number of fans (in millions). Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/257278/most-popular-brands-on-facebook-in-india-by-number-of-fans/
Socialbakers. "Most Popular Brands on Facebook from India as of December 2020, by Number of Fans (in Millions)." Statista, Statista Inc., 8 Dec 2020, https://www.statista.com/statistics/257278/most-popular-brands-on-facebook-in-india-by-number-of-fans/
Socialbakers, Most popular brands on Facebook from India as of December 2020, by number of fans (in millions) Statista, https://www.statista.com/statistics/257278/most-popular-brands-on-facebook-in-india-by-number-of-fans/ (last visited December 14, 2024)
Most popular brands on Facebook from India as of December 2020, by number of fans (in millions) [Graph], Socialbakers, December 8, 2020. [Online]. Available: https://www.statista.com/statistics/257278/most-popular-brands-on-facebook-in-india-by-number-of-fans/