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Number of digital travel researchers in the United Kingdom from 2011 to 2017
(in millions)
Digital travel researchers in the United Kingdom 2011-2017
This timeline shows the online travel researcher in the United Kingdom from 2011 to 2012 and a forecast until 2017. In 2016, 28.1 million people in the UK are expected to do online research prior to a trip, up from 23.7 million in 2011.
Number of digital travel researchers in the United Kingdom from 2011 to 2017
(in millions)
Digital travel researchers (in millions)
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Source

Release date

July 2013

Region

United Kingdom

Survey time period

2011 to 2012

Age group

18 years and older

Supplementary notes

* Forecast.
Digital travel researchers are defined as those who researched travel information online prior to a trip via any device at least once during the calendar year but not nescessarily book.

Digital travel researchers in the United Kingdom 2011-2017
This timeline shows the online travel researcher in the United Kingdom from 2011 to 2012 and a forecast until 2017. In 2016, 28.1 million people in the UK are expected to do online research prior to a trip, up from 23.7 million in 2011.
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