The timeline presents data on the digital share of advertising spending in the United Kingdom from 2013 to March 2015, with a forecast to 2019. In 2014, roughly 47.3 percent of British media ad spend went on digital advertising.
Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019
Characteristic
Share of total media ad spend
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* Forecast. Figures have been rounded. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising.
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eMarketer. (March 27, 2015). Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/451267/digital-share-of-ad-spend-in-uk-forecast/
eMarketer. "Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019." Chart. March 27, 2015. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/451267/digital-share-of-ad-spend-in-uk-forecast/
eMarketer. (2015). Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/451267/digital-share-of-ad-spend-in-uk-forecast/
eMarketer. "Share of Advertising Spending Going on Digital Advertising in The United Kingdom (Uk) from 2013 to 2019." Statista, Statista Inc., 27 Mar 2015, https://www.statista.com/statistics/451267/digital-share-of-ad-spend-in-uk-forecast/
eMarketer, Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019 Statista, https://www.statista.com/statistics/451267/digital-share-of-ad-spend-in-uk-forecast/ (last visited September 01, 2024)
Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019 [Graph], eMarketer, March 27, 2015. [Online]. Available: https://www.statista.com/statistics/451267/digital-share-of-ad-spend-in-uk-forecast/